Our SERVICES
Elevating Small Businesses
What We Do
We build websites, manage SEO, Google Business Profiles, and Google Ads, optimize content for Search Engines and AI platforms like ChatGPT, and help businesses engage customers.
No bloated up-front costs. No cookie-cutter, one-size-fits-all strategies. Just smart, scalable digital marketing strategy.
Web Design
Conversion-focused web designs that look great and load fast – built to scale and built to last.
Search Engine Optimization (SEO)
Get found on Google with tailored SEO strategies that improve rankings, traffic, and local visibility.
AI Optimization
We can optimize your content and presence for AI tools like ChatGPT, Gemini, & Perplexity — future-proof your brand.
Basic SEO
Improve your rankings with keyword tuning, technical fixes, content optimization and more.
Advanced SEO
Gain traction with backlinks, landing pages, and content built for maximum visibility.
Basic vs Advanced SEO?
Unsure where to start? We’ll help you choose what fits — and what works. It all boils down to doing more of the right things than your competition is.
Managed Ads
Drive better leads with smarter targeting and ad strategies that show your business — at just the right time.
Google Business Profiles
Show up where it matters with profile optimizations that boost local visibility and measure progress.
Text Communications
Meet your customers where they are with business texting and review requests — that feel personal.
Service DETAILS
Deeper insights into each service we offer
Web Design
Web Design
Foundation of Your Business
Your website is your digital storefront — and first impressions matter. At Carson Digital, we design websites that do more than just look good. Our sites are built to:- 🏆 Establish trust and credibility
- 📱 Work seamlessly on all devices
- ⚡ Load fast and perform well
- 🔍 Rank better on Google
- 🧭 Guide visitors toward taking action (calls, purchases, or messages)
And we don’t stop after launch — monthly updates are included. (More Frequent Updates Available)
Search Engine Optimization (SEO)
Search Engine Optimization
Unlock the full power of your website
Our Managed SEO service is tailored to your business — no shortcut strategies here. We focus on helping you rank higher in search results through data-driven tactics like keyword research, technical SEO, on-page optimization, link building, and AI search optimization. We avoid risky, short-term tactics that can hurt your rankings in the end. Instead, we build a long-term strategy designed to improve visibility, attract qualified leads, and support sustainable growth. Your SEO plan is fully managed and adjusted regularly based on performance and search engine updates.No guesswork. No shady shortcuts. Just smart, ethical SEO that works.
AI Optimization (AIO)
AI Optimization (AIO)
Get ahead of the curve
Stay visible in AI-powered search. Our AIO service helps you show up in answers from Google’s Search Generative Experience (SGE), ChatGPT, and other large language models (LLMs). The amount of tech jargon surrounding the latest AI advancements can be overwhelming — so we’ve condensed it down to one simple term: AI Optimization (AIO). With our AIO Package, we’re optimizing you for all of them.What’s Included in AIO?
- 🔎 Track your brand mentions across AI platforms
- 🆚 See how AI describes you compared to competitors
- 🧩 Optimize content, structure, and schema for AI
- 🕵️ Fill gaps where AI isn’t finding your business
- 🎯 Optimize how your site is influencing AI-generated results
What are all these new terms?
Tech-Jargon Breakdown
- AI Optimization (AIO) – Refers to all of the below, encompassed into one simple term
- Answer Engine Optimization (AEO) – Like Google’s AI Overviews
- Generative Engine Optimization (GEO) – Like ChatGPT and others
- AI Search Optimization (AISO) – Another term for AEO
- Search Generative Experience (SGE) – Google’s AI Overviews
- Large Language Models (LLMs) – AI engines like ChatGPT
Basic SEO
Basic SEO
What is Basic SEO
Basic SEO covers the fundamentals needed to get a site properly indexed and visible in search engines. Basic SEO Strategies might include something like:- 🔑 Keyword research (smaller set of target terms)
- 🏷️ On-page optimization (title tags, meta descriptions, headers)
- 📝 Basic content optimization
- 🏗️ Site architecture
- 🗺️ XML sitemap creation & submission to Google
- 🤖 Robots.txt configuration
- 📊 Google Search Console & Google Analytics setup
- 🔗 Basic internal linking
- 📱 Basic mobile and speed checks
Advanced SEO
Advanced SEO
What is Advanced SEO
Advanced SEO goes deeper into strategy, competition, and technical enhancements for sustained growth and higher rankings. Includes Everything in Basic SEO, plus:- 🧠 In-depth keyword strategy (including long-tail & competitor analysis)
- 📝 Content strategy & blog planning
- 🧩 Structured data/schema markup
- 🔍 Technical SEO audits (crawl errors, indexing issues, speed, etc.)
- 🔗 Advanced link building (outreach, guest posting, backlink audits)
- 📊 Competitor gap analysis
- 📈 Ongoing performance tracking
- 🗂️ Landing pages
- 🛒 E-commerce SEO (if applicable: product markup, filters, pagination handling)
- ⚖️ A/B testing SEO strategies
Basic vs Advanced SEO?
Basic or Advanced SEO?
Which strategies are right for you?
What’s the Difference — and How Do You Choose?
Search engine optimization isn’t a checkbox. It’s a long game — and a competitive one. Every industry, region, and niche has different requirements, and how much SEO you need depends heavily on what your competitors are doing. That’s why we offer Basic and Advanced SEO packages designed to match your goals and market — without breaking your budget.
Basic SEO: The Foundation
Think of Basic SEO as laying the foundation of your online presence — the technical structure, optimized content, and site setup that search engines need in order to understand and rank your business.
With Basic SEO, we:
Improve site structure and performance
Optimize pages with targeted keywords
Set up local SEO basics (Google Business Profile, meta tags, etc.)
Help search engines compare your site favorably to competitors using best practices
Advanced SEO: The Competitive Advantage
Advanced SEO is how we push you ahead of the pack — especially in competitive markets. It builds on the basic foundation with a strategy designed to chase top rankings and higher ROI.
We do this through:
Competitive SEO tracking and strategy adaptation
AI and voice search optimization
Advanced keyword and content planning
Link building and technical audits
Enhanced schema markup, heatmap tools, and more
Pairing SEO With Ads for Faster Results
New SEO strategies take time to mature. Google needs to crawl and evaluate the updates we implement monthly before moving your site up in rankings.
Running Google Ads alongside SEO helps bridge that gap — giving your business immediate visibility while SEO gains traction. You’ll start showing up at the top right away, gaining leads while we work behind the scenes to earn those organic rankings long-term.
So… How Much SEO Do You Really Need?
The honest answer: It depends on your competition.
In big markets or high-value industries, companies often spend tens of thousands a month on SEO because the return can be worth 100x that investment.
But you’re not trying to outrank Amazon or Apple.
Our packages are built to make advanced SEO affordable for small businesses, with a-la-carte flexibility and transparent pricing. For most local businesses, one of our plans will do more than enough to get you where you want to be.
Need more firepower? We also offer custom solutions that scale as your needs grow. Just ask.
Pro Tip:
SEO isn’t about doing “everything.” It’s about doing more of the right things than your competitors — and adjusting quickly when the rules change.
Managed Ads
Managed Ads
Stop paying for unqualified clicks
Running ads is easy. Running profitable ads? That’s where we come in. With Carson Digital’s Managed Ad Campaigns, we take the guesswork (and wasted ad spend) out of digital advertising. We handle strategy, targeting, optimization, and monitoring — so you can focus on running your business. Here’s what we do:- Smart Targeting – Reach the right audience at the right time
- Performance Tracking – Real-time monitoring with continuous improvement
ROAS Focused – Maximize your return on every ad dollar
We don’t just “set it and forget it” — we continuously track and fine-tune to improve results and keep you competitive.
Google Business Profiles
Google Business Profile Management
Get listed higher in the Google Map Pack
Want to show up at the top of local searches? The Google Map Pack is where your business needs to be — and we’ll help you get there. Ranking high in the map results can:
Put your business in front of more local searchers
Drive more calls, clicks, and visits
Increase visibility without relying solely on paid ads
Profile setup and optimization- Citations with Name Address Phone (NAP) Consistency
Heatmap & performance tracking
This is the digital front door to your business — let’s make it work for you.
Text Communications
Text Communications
Engage with web traffic via text
Texting is the most preferred way people communicate today — and that includes how they want to talk to businesses. Our text communication tools include the ability to:
Engage website visitors via SMS
Capture leads through popups that start text conversations
Simplify your review requests — and get more 5-star feedback
Respond to customer questions easily from your phone or desktop
Your customers get convenience. You get results.
